Work In Progress
July 13, 2007
I met with James from Carhartt Europe/Work In Progress for lunch and to talk about a new project.
In the UK, Carhartt has a very strong 'streetwear' image, but the heritage of the brand is much more persuasive for me.
I couldn't say if it is true or not for the rest of Europe, but the Americana workwear spirit is not as widely understood in the UK as it is in Japan or of course the US. For many here there is little resonance with real heritage items as it is not a part of our history, so it is quite interesting to see how they work here.
