MUSIC MEHCHANISMS
May 1, 2008
お店をオープンさせた当初、知り合いから『どうしてF.I.L.ではBGMがないの？』と尋ねられました。
直営店をオープンさせる際に、私たちが考える直営店のあるべき姿をよく考えました。
で、ちょっとだけシリアスに、商品と対峙できる空間が会っても良いのかなと考えました。
そうちょっとだけ緊張していただく、、、
そしてBGMもミュージックの尊厳をもって止めました。
無音です。ミュージックは必要なくなった訳ではありません。
ミュージックにも向かいあいたいと考えたからです。
商品もミュージックも作り手にとって、お客様に向かい合っていただくことはなんと幸せなことなのでしょうか。
ミージックメカニズム
ミュージックを聞きたい、奏でたいというメカニズムは理屈ではないようです。
楽しいから、歌いたいから、聞きたいから、奏でたいから、、、
今年３歳になるうちの娘はたびたび、嬉しそうに鼻歌なのか歌なのか、
歌を歌う行為が彼女を幸せにしているのか？幸せな気分が彼女に歌を歌わせているのか？
どちらも正解な気がしますが、彼女の状況はハッピーな状態にあるのはまちがいないでしょう。
そしてそのバイブが聞いてる者を幸せにさせます。
このユニットの初めてのアルバムの制作に協力させていただきとても光栄に思います。
明日からこのアルバムを初回限定版をF.I.L.でも発売します。
When we first opened F.I.L. people whom I had become acquainted with were always asking me why we don't play music in the store.
When we first opened F.I.L. people whom I had become acquainted with were always asking me why we don't play music in the store.
When I was younger, on the day I bought a new album, I would always run back home to sit by my record player alone and listen to it. With nervous and anticipated excitement I'd place the record on the turntable and play it over and over again as I read through the lyrics. I'm sure I'm not the only one whose first encounter with music was like this.
At the risk of sounding overly nostalgic, I actually liked and looked forward to the nervousness that came along with playing a new record; the seriousness of the moment felt meditative and always brought on an unintended silence, tranquility, or focus. These days purchasing albums and other products can efficiently be done through the internet or other similar mediums. As things become more convenient I find myself experiencing these benefits of technological progression directly. It feels like this convenience and speed are changing the style and methodology of consumption.
Prior to opening, as I explored ideas for F.I.L, I thought about the essential characteristics that the store needed to have. I thought about creating a space where products would be showcased with a deliberate seriousness, an ambiance of subtle tension.
It is for this reason that we do not play music in F.I.L. None whatsoever. No sounds at all.
I do not feel as though music is unnecessary. Quite the contrary, actually. But I'd rather have a small hand in the lives of our customers and friends by offering a venue for them to face the music directly, live, on special occasions, the same way they face our product without it in silent reflection.
I'm positive that I do not fully understand the problems that the music industry is facing today. The only insight I can offer is that like other creators, musicians might potentially share some of the same concerns or worries, and benefits for that matter, that the current rapid-paced consumer cycle yields. But more importantly than that is the rare and lucky opportunity to perform for others - customers, consumers, really - who give their full attention and focus to what has been created (music and product).
Music Mechanisms
It feels like there is no logic behind mechanisms of music, but rather an instinctual and intrinsic desire within us, as human beings, to participate. Internally and independently we want to enjoy listening to music; we want to sing it, we want play it...
This year my daughter will turn three years old. She often hums and sings songs, or what resemble songs, when she is happy. But is it the singing that makes her happy or is it her happiness that makes her sing? I'm not sure which is correct, but I have a feeling that both could be. But whatever the answer is, she is unmistakably happy while singing and this emotion or vibe is completely contagious, affecting everyone in her presence positively, causing them to share her same emotions.
IDF is a new unit of music enthusiasts and musicians comprised of Hidefumi Ino, DSK Daisuke Kojima, and Hiroshi Fujiwara. They have performed numerous times now for various events that we've hosted at our stores, and hearing them play fondly reminds me of these same principle musical mechanisms I hear while listening to my daughter's humming. Their music has a straight-forward and honest vibe, and I am absolutely honored to have been involved in the process of making IDF's first album.
At the risk of sounding overly nostalgic, I actually liked and looked forward to the nervousness that came along with playing a new record; the seriousness of the moment felt meditative and always brought on an unintended silence, tranquility, or focus. These days purchasing albums and other products can efficiently be done through the internet or other similar mediums. As things become more convenient I find myself experiencing these benefits of technological progression directly. It feels like this convenience and speed are changing the style and methodology of consumption.
Prior to opening, as I explored ideas for F.I.L, I thought about the essential characteristics that the store needed to have. I thought about creating a space where products would be showcased with a deliberate seriousness, an ambiance of subtle tension.
It is for this reason that we do not play music in F.I.L. None whatsoever. No sounds at all.
I do not feel as though music is unnecessary. Quite the contrary, actually. But I'd rather have a small hand in the lives of our customers and friends by offering a venue for them to face the music directly, live, on special occasions, the same way they face our product without it in silent reflection.
I'm positive that I do not fully understand the problems that the music industry is facing today. The only insight I can offer is that like other creators, musicians might potentially share some of the same concerns or worries, and benefits for that matter, that the current rapid-paced consumer cycle yields. But more importantly than that is the rare and lucky opportunity to perform for others - customers, consumers, really - who give their full attention and focus to what has been created (music and product).
Music Mechanisms
It feels like there is no logic behind mechanisms of music, but rather an instinctual and intrinsic desire within us, as human beings, to participate. Internally and independently we want to enjoy listening to music; we want to sing it, we want play it...
This year my daughter will turn three years old. She often hums and sings songs, or what resemble songs, when she is happy. But is it the singing that makes her happy or is it her happiness that makes her sing? I'm not sure which is correct, but I have a feeling that both could be. But whatever the answer is, she is unmistakably happy while singing and this emotion or vibe is completely contagious, affecting everyone in her presence positively, causing them to share her same emotions.
IDF is a new unit of music enthusiasts and musicians comprised of Hidefumi Ino, DSK Daisuke Kojima, and Hiroshi Fujiwara. They have performed numerous times now for various events that we've hosted at our stores, and hearing them play fondly reminds me of these same principle musical mechanisms I hear while listening to my daughter's humming. Their music has a straight-forward and honest vibe, and I am absolutely honored to have been involved in the process of making IDF's first album.
